As part of a freelance collaboration, I worked with a YouTube content creator focused on fire protection and life safety to develop a cohesive brand identity for their channel. The goal was to create a logo that felt authoritative and trustworthy while remaining modern and adaptable for digital platforms.
I designed a versatile logo system that functions seamlessly across multiple applications, including profile icons, video intros, and social media graphics. Beyond the core mark, I expanded the identity into a broader brand package, developing a motion graphic end screen and customizable video thumbnail templates to ensure visual consistency across the channel.
This project allowed me to combine branding and motion design while creating a scalable visual system tailored specifically for digital content platforms.
