For this brand refresh project, I was tasked with reimagining the visual identity and brand guidelines of an existing company. I selected Allegiant Air and worked through the full brand development process—from initial research and mood boards to concept sketches and final execution.
The process began with analyzing the company’s mission, audience, and existing visual language. I translated their messaging—“taking passengers to new horizons” and “together we fly”—into a cohesive, modernized brand system. My goal was to create an identity that felt optimistic, trustworthy, and forward-moving.
The final refresh features a bold contrast of blue and yellow to communicate reliability and joy. I simplified the overall visual system by removing gradients and introducing a cleaner, sleeker aesthetic. The result is a streamlined brand identity that feels contemporary, confident, and aligned with the company’s promise of accessible, uplifting travel experiences.
This project strengthened my understanding of brand strategy, visual consistency, and how thoughtful design choices can reinforce a company’s core message.
