Spring 2021
final 16 page brochure flip through
Team Members
Jennifer Pollack - https://jenniferpollack.com/
Ronny Baker - https://ronnybakerdesign.com/
Prompt: The challenge of this project was to take an existing brand and create new assets for the growing art center, working together as a team for this project. SSCAC had recently updated their brand to appeal to a fresh, younger audience. Their goal for us was to incorporate these ideals into new materials while also keeping their current audience engaged in this transition and to celebrate 80 years of artistic and cultural excellence.
Solution: We each introduced our ideas into the banners, brochures, social media posts and other assets that remained in line to this new branding. Part of our process was researching the rich history of the South Side Community Art Center and finding new ways to encourage the engagement of the younger audience for general community use and for their 80th anniversary. Final products were digital and printable assets for the center, social media posts, banner, invitations and buttons for their 80th anniversary, and updating media banners and newsletter.
Process work for banners, 80th anniversary icon, brochure covers
80th anniversary icon sketches
sscac/80th anniversary banner sketches
second stage 80th anniversary icon
second stage sscac/80th anniversary banners
first stage brochure covers
Production Images
button production image
button production image with group members
80th banner production image
80th banner production image
Final Assets
final banner image
final banner flat
final button image
mini brochure mockup
16 page brochure flat
final newsletter flat
final 80th social media flat
final social media banner flat
final invitations flat
final save the date flat
