Ethereal Rebrand - Fall 2020
Prompt: This assignment was assigned to us to select an existing company and to carry out a full re-brand of the company's logo and assets. This included products and signage.
Solution: For this, I had chosen a local chocolate shop called Ethereal Confections. They had recently started advertising the movement to a new property. With this, I felt it would be the perfect initiative to the reasoning for a re-brand. Their overall essence of their brand reflected a uniquely, rustic environment. Keeping their values and their current branding in mind, my final product overall simplified their logo while allowing for their current branding to still come forward.
Above is final logo design. Below is final production of new re-brand.
