As part of a packaging design project, I was tasked with creating a refreshed packaging concept for an existing brand. I selected Function of Beauty, drawn to its clean yet vibrant visual identity and strong sense of personalization.
The project required developing packaging designs for three products, including both the product containers and their corresponding boxes. My goal was to stay aligned with the brand’s established aesthetic while introducing a fresh creative perspective. I incorporated hand-drawn graphics as key visual assets to add personality and enhance the playful, customizable feel that defines the brand.
Using Adobe XD, I developed detailed packaging mockups and layouts. I also participated in a product photoshoot, editing images of the physical products to create realistic, presentation-ready visuals.
This project allowed me to explore brand consistency, packaging systems, and the balance between creative expression and established visual guidelines.
